Project Overview
Goal
Create a professional website to help Pawlife Rescue Group increase dog and cat adoptions, attract fosters and volunteers, and drive donations.
Challenge
The rescue previously operated solely through a Facebook group, lacking a central, trustworthy platform to share adoptable pets and engage supporters.
Impact
The new website elevated the rescue’s credibility, clearly showcased adoptable pets, and made it easier for people to get involved—helping the founder expand her impact in the community.
Branding
The brand identity for PawLife Rescue Group was designed to reflect the warmth, trust, and approachability of a grassroots, one-woman rescue organization. The branding strikes a balance between professionalism and heart—capturing the spirit of rescue work while establishing credibility and consistency across platforms.
Web Design
I partnered with a developer to bring the PawLife Rescue Group website to life in Webflow, building a fully responsive and user-friendly experience. The site was designed with clear user flows for adopting, fostering, donating, and volunteering—helping visitors take action quickly and confidently.
We leveraged Webflow’s CMS to make it easy for the founder to update adoptable pets and blog content without needing technical support. The layout adapts seamlessly across devices, ensuring accessibility for users browsing on mobile, tablet, or desktop.
